MTV and Foursquare Join Efforts
Filed Under (foursqaure, Social Media) by integratePR on 01-09-2010
A partnership between Foursquare and MTV has truly defined cause-marketing with their first-ever cause-related badge. This type of marketing effort starts today where Foursquare, the geo-location technology that we have mentioned before, has teamed up with MTV for their September Get Yourself Tested (GYT) campaign.
Foursquare has created the: STD Testing badge for users that check in after getting tested for sexually transmitted diseases. Not sure if you would check in to your STD testing center on Foursquare? The two companies believe that they will be able to help young people become more aware of how common STDs are and how important it is to get tested and stay healthy. They aim at breaking down the stigma behind getting testing for sexually transmitted diseases and hope they can accomplish that by getting people talking about it.
Users will be encouraged to check in and shout “GYT” to their Foursquare followers. They will then earn a GYT badge educating other Foursquare users that they have been tested. It doesn’t hurt that MTV is also offering a chance to win a trip for two to New York City if you earn the GYT badge.
Would you check in and announce to the world to “Get Yourself Tested?”