integratePR blog

A few weeks ago I was fortunate enough (thanks Reagan @ Freeman Leonard!) to go to the Online Marketing Summit. There were interesting seminars taught by online influencers from across the nation. It was good to take a day out of my hectic life to focus on my own business development and educational growth.  It is important that we all take some “me” time, especially when things get hectic.

I kept a running list of things tools discussed. If you were at OMS and I am missing any, please feel free to add to this list and let us know what you think of the following tools as well.

Analysis/Benchmarking:

• Tweetstats– Graph your twitter stats including: tweets per hour, tweets per month, tweet timeline and reply statistics
• Twitlyzer — Information about twitter accounts, using Forrester data
• Klout-Tracks the impact of users’ opinions, links and recommendations and analyzes the data to find indicators of influence. The Klout Score is a numerical measurement of a user’s online influence. While they are BIG, still have great customer service. I sent an email asking a question and got a response in 5 minutes.

Search/Research:

• IceRocket– Blog search engine
• Tweepz– Find people on twitter
• Twitter Local– Not what it used to be… now it’s an Adobe Air application that can sort tweets by location, only.
• Tweetmeme — What are the most popular links on twitter?
• Flowtown- Like a Rapleaf, find out what social networks your audiences are on, just by having their email address. Can also be used as a CRM.

Web Tracking/Monitoring:

• Woopra– comprehensive, information rich, easy to use, real-time Web tracking and analysis
• Viral Heat– Simple yet complex social monitoring/measurement platform. Recently started a new campaign using Viral Heat as a test. Will report back how we felt about it next month.
• Radian6– Robust social media tracking platform with tons of information (almost too much!)
• Nielson Buzz Metrics–Delivers trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses… waaay out of any of my clients’ price range but incredible information.
• Post Rank– Gathers where and when stories generate comments, bookmarks, tweets, and other forms of interaction from a host of social hubs. Allows you to search what are the most read blogs about a certain topic w/ up to the minute updates.
• Social Mention — Google Alerts for social media
• Scout Labs– Never used it but it seems to be similar to a HootSuite, helping teams manage social media projects and monitor

Other:

• Zoomerang– Online Surveys; never used but cant imagine not using Google Docs for this