New social media stats (great for presentations!)
Filed Under (Digital Media News, Social Media) by integratePR on 27-08-2010
Allie Herzog, founder of integratePR, gives educational and new business presentations weekly on the topic of social media and is constantly scouring the internet for the latest trends to state the case that Facebook is no longer a college playground and Twitter can be so much more useful than talking about what you had for dinner. (sound familiar, fellow social media professionals out there?)
Here are some great stats we found this week that we wanted to share with you. Enjoy, and happy Friday!
From Media Music Media:
- Now people over 65 are adopting Facebook at a faster pace than any other age group – 6.5 million in May alone and more than three times from a year earlier according to comScore. Young demographics were indeed the earlier adopters.
- Americans have increased their time on social networking sites by 43 percent, while their use of email has declined by 28 percent according to Nielsen. Some 40 percent of American’s on-line time is spent on social networks (22.7%), online games (10.2%), and e-mail (8.3%). These categories increased from 37% a year earlier.
- An analyst for Simba Information says Americans use e-books at a rate much slower than it thinks. But there will be an estimated ten million e-readers out there by the end of the year up from only four million a year ago. Reading books electronically could be ready to take off but don’t count the Kindle out. Apple’s iPad has eye fatigue issues (not good for serious readers). There is also distraction from mail, the Internet, video and other things with the iPad that further complicate the segment. Color Kindles are on the horizon.
- Streaming music subscription services continue to be rolled out even though no one service has caught fire. The latest is Rdio, a social music service that offers an unlimited streaming of seven million songs to computers and smart phones for $9.99 per month. Consumers can purchase tracks for 99 cents. This product and others such as Rhapsody seem built more for the record labels than a consumer. The labels insist on doing subscriptions their way which is why it will take Apple to stream your iTunes library from the cloud to make subscriptions work.
- Android has become the number two smart phone behind iPhone (now 34% of the market). Blackberry slipped to third place within the past few weeks and RIM’s new iPhone-acting Blackberry isn’t selling all that well. It looks like a race between Apple and Google on this category. Global shipments of mobile phones running Google’s Android system grew 886% in the second quarter from a year ago (source: Canalys) and Apple is continuing to sell iPhones as fast as they can make them. Canalys analyst Pete Cunningham says, “By 2013, smartphones will grow to represent over 27 percent of shipments worldwide, with the proportion in some developed markets in Western Europe surpassing 60 percent and 48 percent in North America.”
“How Women Are Shaping the Internet” indicates 75.8% of all women online visited a social networking site in May 2010, compared to 69.7% of men. Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites.
35 million moms are online
80% of Power Moms go online to research products before purchasing
69% of Power Moms are likely to purchase a product based on what they heard through their online social networ
82% rely on mom-to-mom advice on cooking and baking product decisions
56% of Power Moms log into Facebook every day
From Harris Interactive: (slightly off topic but pretty “DUH!”)
Looking at overall results, about four in 10 (43%) Americans would prefer to be richer if they could select one of four choices. This was twice the response rate of being thinner (21%), the second-most-popular option. Despite the US culture’s obsession with youth, only 12% wanted to be younger, slightly trailing smarter (14%). Nine percent are satisfied with how they are.