integratePR blog

A recent study suggests that women could be “addicted” to social media, particularly to their Facebook. Results show that one third of women aged 18-34 check their Facebook first thing in the morning before anything else. The study also says that 39% of women are self-proclaimed Facebook addicts. However 69% say they use it as a networking tool- whether socially or professionally.

Before we go down the path of berating women for their excessive use of social media however, let us take a look at what studies have to say about gentlemen and their social media use.

Facebook plays an integral role in the dating world of men. Statistics show that 65% of men think it’s fine to date people they have only met on Facebook, compared with 50% of women. On another note, 20% of men use Facebook as a way of hooking up with women, while only 6% of women use it to hook up with men.

Ladies do take the cake on boyfriend creeping: 47% track their boyfriend via his own account, while only 42% of men keep tabs on their girlfriend. However, a more interesting statistic suggests that men are more likely to end a relationship via Facebook than women. Can you say ouch?

Time used aside, it appears that men and women use social media for fairly different reasons. Women’s use has a broader range, while men’s use is more concentrated on, as the Huffington Post puts it, “the breaking up, hooking up” aspect of Facebook.

Regardless of what you use it for, 57% of women admit to communicating with people more online than face-to-face. Come on ladies!

While we here at iPR do love our social media, nothing compares to some good old fashion face-to-face time, especially with clients. So much can get lost in the tangles of the wide world web: tone, direction, and even just the confidence of knowing you’re on the same page. So take advantage of all social media has to offer, but when it’s really important…talk in person. Not only to make sure you’re communicating well, but also so that you never lose your skill at the most basic form of communication: personal.